Success Story of Adidas The company was successful from the outset. They acquired their first patent in 1925; a runner wearing their shoes won Olympic gold in 1928; and in 1936, sprinter Jesse Owens won four golds at the Berlin games in Dassler spikes. ... They decided to split their business; Rudolf formed Puma, and Adi founded adidas . Founders: Adolf Dassler Product line: Adidas Equipment Support Mens ... Adolf Dassler was the founder of the World’s second biggest sportswear manufacturing company Adidas . His father Christoph worked in a shoe factory and mother ran a laundry service. His elder brother Rudolf Dassler would manufacture the handmade spikes for the track shoes in their blacksmith’s shop and later founded the multinational company of athletic shoes and sportswear PUMA . Adolf Dassler was also trained as a cobbler and from very early age loved experimenting with innovative designs and ideas. At the age of 20,...