Amazon : The Success Story Amazon: The Success Story Of Jeff Bezos At first, Amazon was started in the name Cadabra in 1994 by Jeff Bezos. It went online as amazon.com in 1995. When started it was a small online store and today Amazon is the largest online retailer in the world. The company’s name Amazon has become as big as the amazon river. It is the inspiration for other several online businesses and Amazon.com is the world’s third-largest information technology company by revenue. The growth of Amazon As usual like every other startup, Amazon too was not accepted among people and today it was accepted globally as the best site to buy goods online. The secret behind their drastic success of the company is they mainly focused on the customer and perfectly predicted the future shopping methods. The initial business plan of the founder Jeff Bezos was so innovative and no other has this sort of idea Jeff Bezos's idea was totally different fr...